Ideas of How to Get People to Your Trade Show Exhibition Stand

Your stand is your shop window!
What is your reason for being at the show? For most people it is to sell, launch a new product or a simple brand awareness exercise. You must select signs, posters, colours and marketing materials that reflect this.

You don’t have to have a big stand
When you are exhibiting you do need to have big desires but that doesn’t mean you must have a massive budget. Don’t get carried away with having the biggest stand, location is more important and if you get the look right a smaller stand can work just as well.

Exhibiting at a trade show does not mean you have to spend lots of cash. Try to use things you can use again. You will always find there are things in your office you can take and if you have room, taking things like chairs means you don’t have to hire them.

Test before you go
Get everything together and make sure it will all fit in your vehicle. There is nothing worse than packing up the day before to head off to the exhibition hall and it won’t fit in the car. It may take you some time to work out how to fit it all in so you may need to rethink what you are taking. Once you get everything into your vehicle then take a photo on your phone to help you remember.

A good idea, if you have room, is to set it up at work before you go. That way you can see how much space you have to work with and how it will feel to your customers.

Promotional items and giveaways
Make sure your promo gifts clearly show your message or brand and they don’t end up on the floor of the exhibition. If you are going to spend money on gifts then make sure they are something people will take away with them and they market your business.

Location, location, location
Where your stand is located can be critical. Get a floor plan before you book your space and see if you can find out where your competitors are located. You ideally want to be on main walkways but if all the better spaces have been booked not to worry you can hire experienced exhibition staff to attract people to your stand.

Who are you going to take with you?
Many exhibitors hire experienced promotional and exhibition staff to increase stand footfall. This is a much cheaper option than taking someone from work who you have to pay hotels, lunches and travel for. Remember if you take one of your sales people, who is making those sales back at the office?

Don’t go alone, if your stand is busy how are you going to pop to the loo, go for lunch or be focused on clients when you have other waiting. Having another person with you means they can chat to visitors whilst they wait, they can promote your brand, take down contact details and your stand always has someone on it. You can also get them to go and get the coffee’s or make them if you have the facilities.

Selecting the Ideal Roll Up Banner Stand

Stand up banners are an efficient and very useful way that you can use to display a message regarding the business that you operate in. this is mostly in cases of events, promotions, or even showcases. These are the appropriate mode of communication if at all you want to stand out and tell people more about your brand without saying a word.

It is important to think about the design and the message to arouse interest in the target audience. It only works well if the people respond and give you the attention that you need to grow your brand.

The right choice

There are several things that you will need to think of when you are picking the most appropriate banner. If you want an affordable and simple method of advertising, then this is the most sensible decision. They are convenient, attractive, and durable as well.

Flexible

To ensure that you made the right choice, it has to be flexibility. There are designs that can be used for both outdoors and indoors events. However, there are specific choices for whether indoors or outdoors. Make sure that the choice you make will not be discarded after one use.

Usage

If you plan to use it more than one time, then it needs to be durable. Consider the material quality.

Size

You need to come up with a size that can attract attention. However, it should not overpower any others. Make sure that the size is appropriate for the space that you have been allocated.

There are so many styles, sizes, and shapes. When you know the space, then you can work on coming up with one that compliments the area. To make it stand out, you should use a company brand or logo at the very top. The best thing is to use images that are exceptional to help people understand what your area of expertise is.

The message

If you want it to play its purpose well, then you need to have a message that will deliver the objective in a very clear manner. If you want to promote, then you need to include the advantages of your brand and the different features that can be enjoyed. It is also important the message remains as simple and as short as possible. This is because you need to capture your audience in the shortest time possible.

Color

When selecting, you need to think about the colors. When a color is chosen carefully, then you can make your banner even more effective. When you settle for the bright colors and make the message colorful, then it will definitely stand out. One can even spot if from a distance and may want to know what it is all about. You should also consider using the company colors to help people make the quick link or start associating the logo with you if you are dealing with a new brand

Trends That Will Make Your Business Thrive In 2018

A new year is here and along with it comes a new set of goals and purpose for your business. The trends of the year are already heating up, and your company needs to form early adoption to ensure you make the most of these moneymaking opportunities. Consider investing in these trends of 2018 to help your business startup flourish throughout the year.

Local Advertising

Reaching your local customers has never been easier or more important as localized advertising takes this promotional activity to a whole new level. Through advanced search engine optimization (SEO) techniques, you are able to make your business startup visible to the exact base of customers that have interest in your product. Using local landing pages, city keyword search terms, and the use of pages such as Google MyBusiness, you can allow your company to be found by those that are searching for a business near them. This personalized approach to reaching customers is hot for 2018 and is a sound way to market your business throughout the year.

Advanced Technologies

Hardly a day goes by without a mention of artificial intelligence (AI), machine learning (ML), or Internet of Things (IoT). These technologies are allowing business startups to interface with their customers in a new and exciting way. Adding these advanced technologies into your business not only can improve the customer experience for consumers, but it can also streamline and make your operations more efficient.

Higher Wages

For 2018, you’ll see a surge in the minimum wage being paid to workers. Increasing your wage earnings for your employees can make your business a more attractive place to work and help garner talent that would otherwise not have been possible. Your employees are a direct reflection of your business startup and paying them a little more can go a long way in ensuring that you have a workforce that maintains your company vision and brand.

Remote Workforce

More and more employees are signing up a for positions that offer remote working environments. As your business grows, you can expand your presence globally through a remote workforce. This will allow your business startup to secure top talent from around the world and keep your operations flowing 24/7. You’ll be able to maintain a lower overhead with a remote team and give your employees a position that is highly desirable and sought after in 2018.

Millennials

The focus of the New Year is on Millennials as this large population of customers has come of age and has an immense buying power to wield with business startups. This gaggle of buyers is focused and ready to make buying decisions that can help to increase your business startup’s revenue. Understanding and honing in on this generation of consumers can provide a generous bump in your profits as you target them with technology-enhanced products and services that you market to them on the very channels they submerge themselves in. Emphasizing Millennials for 2018 can add to your business startup’s bottom line and increase your fan base and followers throughout the year.

Influencers and Experts

In 2018, the need to have a subject matter expert or influencer support your business startup’s products or services can boost your brand’s visibility with consumers. These experts have clout with customers and are often the reason that they choose your business startup over your competitors. Consumers are turning to subject matter experts and influencers to give them advice and provide them with the solutions to their everyday problems with your products and services. Th opinions of these experts matter to the masses and can help bolster your business startup in 2018.

Blockchain

If you haven’t heard of blockchain, you soon will as the technology is making strong headway in 2018. This technology allows for real-time, safe documentation and monitoring and can help your business startup become more transparent with your customers. The ability to hold digital transactions in a more friendly and accountable way makes blockchain a technology that can literally change the way that you do business in 2018 and beyond.

E-Commerce

The need for a brick and mortar store has literally become passé as consumers choose to do the majority of their shopping online. E-commerce is taking over, and more business startups are making a foray into online sales in lieu of a physical store location. Consumers are responding with resounding acceptance making it possible for your business startup to thrive in the e-commerce space and gain consumer loyalty with online sales.

Values

The trend in 2018 for businesses alike is a focus on values. Consumers are turning to brands that have the same values that align with their own and foregoing the ones that don’t. Outlining the values that your business startup stands for early on can give you traction with customers that are like minded and believe in the same morals as your company does. Keeping your values front and center with your customer base is a new way to attract clients to your business and keep them coming back for the long haul to buy your products and services.

Customer Experience

In 2018, the customer experience also becomes more important as consumer look to brands that provide them a positive buying experience. Interacting and engaging with your customers can help achieve loyalty with them. When buying from your business startup is an occurrence that a consumer enjoys, they are more likely to return to your business for a second, third, and fourth purchase. They spread the word that your business startup is one to frequent and keeps your company top of mind with many new customers.

Keep these trends in mind as your business moves in 2018 to help it achieve maximum success in the New Year. You’ll reap the rewards of staying on top of the trends that your customers are demanding and increase your revenue with vigor as you find these new ways to promote your business startup and interact with your customer base. Good luck and continued success in 2018!

Discussing Concepts for Your Exhibition Booth

It takes time, planning, and communication to come up with the ideal exhibition booth design. Finding your provider and getting the conversation flowing early on is important. You don’t want to feel the pressure to rush decisions or to barely get the completed work back from them before you need it.

There are many exhibition booth design companies out there, but what they offer will vary. The prices, the personalized service, and even the outcome of the materials will all depend on who you hire. Do yourself a favour, and make sure you know they are credible and they have the right technology in place to help you be successful!

Find a Provider

You can find out plenty about providers of exhibition booth design projects online. This is a great way to see where they are located, their areas of expertise, and even samples of their work. Take it further though and find out from reviews what others have to say about them. Are other business owners thrilled with the results or do they wish they had hired someone else?

Such information can help you to narrow it down and the you can set up consultations with some of the top exhibition booth design companies out there. This is a chance for you to share your needs and get some feedback. You don’t need a complete concept in mind, just the general parameters for them to get the discussion rolling with you.

Early Discussions

You need to be open to ideas during the early discussions. However, this doesn’t mean you ever let any exhibition booth design tell you what they are going to do! Instead, they should share ideas and concepts with you. Then you can tell them what you like and what you don’t. If you feel certain elements are missing, tell them about it.

The project shouldn’t move forward until those discussions have been completed. It can take several appointments to get it where you would like it to be. At the end of each discussion, go over the key points to ensure you are both on the same page with it. Then schedule the next meeting where they should have some updated concepts to show you.

Finalise the Plan

Once you feel it is all perfect and you are ready to have them work on it, finalise the plan. This includes the sizing for the materials the exhibition booth design provider will create, the cost involved, and even the materials that will be used to create it. You should feel very good at this point about what they are going to be able to create for you.

They should give you a completion date, so you know when the project will be done. Make sure you carefully look over the work too before you accept it. You don’t want to put it up at a trade show and realise there are problems with it! Then it is too late for anything to be done!

With plenty of time to get the work done, they aren’t going to be rushed, and that works to your advantage. Ideally, there should be ample time between when the project is done and for you to review it before you need it. That ensures you do have time for them to rework the project if there are any mistakes found.

It is rare a professional in this line of work would let such a mistake slip through, but it does happen. Safeguard against it by carefully selecting your provider and also getting started on the project with them as early as you can.

Basic Knowledge Of Auctions

Are you planning on attending your first auction? There’s a lot of preparation beforehand and fast-acting buyers will be ready to make commitments. There are certain things that you can to do as a buyer before attending an auction. This basic knowledge of an auction will guide you through the do’s and don’t, as well as make sure you have a solid understanding of the process.

Does it cost anything to register for an auction? One of the main questions asked a lot by first-time bidders is about our registration process. You must fill out a registration form and leave a cash deposit to get a bidder number. Deposits make sure that all bidders are sincerely bidding in good faith. This creates a more comfortable environment for the buyers. The key word here is deposit. If you are unsuccessful with your bidding, the deposit is immediately refunded.

As a bidder, how should you prepare for an auction? One of the biggest mistakes buyers make before attending an auction is not doing their research on the items being sold! Determine new and used costs on the items you want and compare it to the item for sale. Test and inspect the equipment including condition during the auction preview and decide how much you are willing to bid.

“In the excitement, bidders can get caught up in a “bidding war” with another buyer and become disappointed if they pay more than intended.”

What are the terms of sale? This information is on the auction company website and auction registration form. It includes the bidder’s responsibility when making a purchase including acceptable forms of payment and time to remove your auction purchases.

What is the buyer’s premium? Auction companies typically use a buyer’s premium as part of their commission structure. The amount is in the terms of sale. Be aware of the buyer’s premium percentage and figure that into your bidding.

Will I pay sales tax? Auction companies will collect sales tax on your total auction sale. If you plan to buy under resale, be ready to complete appropriate sales tax forms.

If you are new to auctions, it’s important be comfortable with the bidding process. Listen to the auctioneer and make sure you understand the bidding increments so you will be comfortable with the pace of the sale. Auctions are a great way to save money and be in a fun, fast-paced purchasing environment.

Daniel Clar is an industrial equipment auctioneer and appraiser based in Northern California. He provides liquidation and appraisal services through out the western United States.

7 Competent Tips To Optimize The Warehousing Services

Often a warehousing management company is lost in setting up a path in e-commerce and consolidating the profits but forgets about the efficiency of warehousing services. A mismanaged warehouse will lead to troubled shipments. A warehouse with effective ideology and plans will lead to fuller inventory, fewer damages, dispatches on time, and high returns.

Locating Products at Their Specific Location

Pre-define the location of the particular item or product to easily access them when required. This will help to save the time while processing the orders for clients. The tip is to group similar goods together, store heavy items at the back of the storage facility and keep the easily movable item at the front, place the old or not so frequently required inventory at the top of the shelves or racks and put the small items together in order to prevent them from being lost.

Quality Checks (QC) are Pivotal

Quality check or QC is uttermost important to make sure the products being delivered are not broken or contaminated. With this, it is easy to prevent the anomalies at an early stage and rectify it before the shipping process. To maintain the quality of the good, it is important to have quality inspectors or QC stations at the facility before transferring the goods to the packaging station.

Reachable Location of the Warehouse

Select a location for the warehouse where it is easy to reach the marketplace or from where the market can be targeted easily. If that is not possible, in that case, it is important to keep the reasonable amount of stock at the different retail outlets. The key is to hire or associate with people who can deal in timely delivery of the goods to the different outlets.

Select needed packaging

It is important to select only that packaging material which is required because having the other packaging options around the facility is a waste of time and space only. Determine or decide packaging options that are durable and sturdy for the goods in stock. The key is to ascertain the size of each and every stock and determine the exact requirement in advance. Do not buy the packing material for those goods which are not in season or are not ready to dispatch anytime soon.

Reasonable Staffing

Taking a note of peak period and identifying the level of staff required is a necessity. Planning the requirement of staff will help to reduce the surplus costs. Hiring or recruiting the staff in abundance will only lead to expenses and bulky costs.

Introspect Products Daily

Taking a minute out of the day to inspect or review the stock will help to understand which item can be easily dispatched or which one is the slowest. This will help to understand the requirements of the stocks for future.

Tracing Everyday Activity

For warehousing services, it is important to keep an eye on each and every activity taking place. Keeping the track of every activity taking place in the facility should be the concern of the businesses. This will help a warehousing management company to resolve the issues like under-stocking or overstocking in the facility.

4 Things Shippers Expect From Their Logistics Service Provider

A top logistics company provides the integrated outsourcing services to the businesses of different size. Generally, their services are rounded towards the activities like warehousing, transportation, delivery and much more. With the rise in competition and demand from the customers, it has become necessary for these providers to strive for more in their expertise. It is important for them to maintain a long-term relationship with businesses but it is also imperative to ascertain the expectations of the shippers they are teaming up with. Any business can become a great success when it is able to allocate the needs of customers prior to delivering their assistance. In logistics industry, the work of a logistics service provider is to determine the expectations of customer or simply business.

To Apprehend the Actual Business

These providers may have specialization in their respective field but generally fails to understand what kind of business their potential customers are actually having. The shippers or businesses want these providers to grasp their product or services in detail. They want the third-party they are partnering with should collect information about their product, assess it in detail and educate themselves and others diligently.

To Bid Genuine Price

From the point of view of shippers, high pricing is not a concern but high pricing with relatively poor quality service is a major concern. They want their outsourcing partner to quote the genuine price in terms of the industry norms along with the guarantee to deliver services effectively and efficiently. The high standard service in exchange for the hiked price is never a big deal. For the business who strongly believes in cost-cutting, a price reducing mechanism should be available with a logistics service provider.

Trade with Integrity

Honesty is one of the concepts that cannot be overlooked when dealing with humans. Customers simply wouldn’t want to engage with a provider who rants about their service or assistance extravagantly or who is overly selling his deeds. Customers want to have a list of honest recommendations for the task that can be performed in time. They want a process where accounting and auditing are there and a listening ear is always present to hear out the complaints.

Innovative Ideas

The top logistics company can help businesses or customers to meet the uncertainties in the business cycle, as they are aware of the solutions. Despite that shippers want these providers to invest in innovative ideas or strategies to target more sectors of the market.

3 Types of Financial Fraud In Business

Business fraud can have a monumental impact on an organization. There are many types of fraud that go by different names, such as financial statement fraud, bribery and corruption and asset misappropriation. It is often the case that fraud instigated by an employee will involve more than one type of fraud. Also, business fraud is not always easy to detect because it does not always show up in a company’s official accounts system. In general, the most typical way to detect this type of fraud is by receiving a tip from an employee, a customer, or an outside vendor.

Here is an overview of the different financial fraud in business:

Asset misappropriation

Asset misappropriation is the type of fraud that involves a member of staff who uses their position to take from their employers. This fraud is often committed by those trusted to manage the interests and assets of a company, which can include board members, employees or directors.

This type of fraud activity can include theft of company formulas, patents, or sensitive data, theft of credit notes or vouchers, inventory theft, theft of money or check forgery.

Any company that suffers from asset misappropriation will experience cash flow issues in some form. Plus, it can also have a negative impact on staff morale and the company’s reputation. It is believed that over 90% of business fraud is related to asset misappropriation which makes it by far the most common issue. On average, the lost from this type of fraud is in the region of $150,000 per case.

Bribery and corruption

Bribery and corruption is the next most common issue related to fraud in a business environment. Even though this type of fraud is less common than asset misappropriation, the average cost of a bribery scheme is significantly higher, and likely to exceed over half a million dollars per case.

The type of schemes involved in this area are quite broad and can include substitution of inferior goods, manipulation of contracts, bribes to influence decision-making, shell company schemes and kickbacks.

Financial statement fraud

Financial statement fraud takes place less frequently, but is almost certainly to be the most experience per case. On average, this type of fraud can lead to a company losing up to $2 million per case. This fraud involves an entity or individual falsifying earnings or income statements in an attempt to make a financial gain for them.

This type of fraud can include manipulating a company’s records in relation to more favorable loan terms, an improvement in year-end bonuses, or influencing the stock price.

On the Other Side of the Door

“If opportunity doesn’t knock, build a door.” – Milton Berle

Not too long ago, I wrote an article about why you shouldn’t start a nonprofit. My point in the piece was that too often, people have great intentions for social good in their community, but there are broader implications for those who want to start a charity to consider.

Sure enough, a couple of days ago I received a call from someone asking my thoughts about starting a nonprofit. However, this article isn’t about the pros and cons of establishing that type of business.

It’s about knowing what’s on the other side of the door.

What do I mean by that?

As I listened to the call, this person told me that he was considering leaving his job as a senior executive in business, but he had several concerns. He talked about his worries that he had the expertise to do what he wanted to do. He also spoke about his fears that he would be leaving his wife in a high-pressure position to be the primary breadwinner in the family. He would not earn the money he was making now, and he didn’t even know if this venture would be successful. Indeed, he would end up earning significantly less money than he was currently making.

Ultimately, this person’s decision was his decision, and I never gave him an answer to his question of what he should do. It wasn’t for me to decide. That was a decision between him and his wife.

But, I did ask him to keep a thought in his mind.

What’s Behind the Door?

I asked him to think about what was on the other side of the door if he moved into the nonprofit sector, and then I asked him to consider what was on the other side of another door if he stayed in place.

The exercise is one I’ve used, and if you haven’t used it for yourself or in your team management, it might be something you consider.

When you are at an inflection point in your life, and you’re facing a significant decision, looking at what you believe will be behind the door is a great way to gain understanding. It helps you project into the future. The more vivid the picture, the better the exercise is in helping you make a decision.

Gaining Clarity

The reality is that nothing is perfect. Everything comes with its opportunities and challenges. If you think that any path is the absolute ideal and will make your world supremely better, that’s not the way the world works. Everything takes time, and everything exacts a sacrifice. No path, no journey comes without a challenge.

However, by visualizing what’s behind the door and seeing what your world could look like, including considering the challenges that will likely come up along the way, will help you understand what door you want to open. It will help you get the clarity you need to make the best decision for you.

4 Signs That Your In-House Ticketing System Needs to Be Refurbished

You must have invested years of expense and time in its maintenance if you have built your in-house ticketing system right from scratch. But there may be chances that your system still is not meeting the needs.

Sometimes, to keep the event system up-to-date, you just need to invest more time and money. But most of the time your team is short of resources to pour into system maintenance let alone the technological improvements that are required to make your site advanced and competitive.

Here are some generic signs that tell that your ticketing system needs an overhaul.

  • Times When You Can’t Connect to Other Top-notch Solutions – When it comes to putting up successful events, a ticketing system is just one piece of the puzzle. But you should always keep the big picture in mind and that includes your daily activity to operate impeccably. Under ideal conditions, the ticketing system that you device should be able to link up with your check-in system, your event app, promotional channels and other services like Survey Monkey and Google Analytics. This way you will get to know more about your ticket buyers and page visitors. You have to think of an upgrade if your system is not compatible with other technological solutions that you rely on.
  • You Cannot Access the Data That You Need – Everyone knows that you are selling tickets but do you know anything about the people who are purchasing the tickets. If you cannot understand who your attendees are, how they are discovering your event and when they are purchasing the tickets, then you are losing valuable insights that can improve your ticket sales in a drastic manner. If your ticketing system is not able to collect data of your attendees then it is time to dig deeper. This way you won’t be able to compete or expand your business if you do not have a system that collects data in real-time and is easy-to-use.
  • Your Ticketing System Keeps Breaking – One of the most obvious signs that tells that you need to switch and upgrade to a new system is when you are unable to run it. If your system is not running smoothly especially at the time of high-demand on-sales then it is natural that the potential attendees will be frustrated and they will show it on social media.
  • Your Conversion Rates Are Going Down – There are lots of reasons that the percentage of page visitors who actually complete the registration or the ticket-buying process may decline. But a poor ticketing system really hurts the rate of conversion and it affects the system in the worst way possible. Every additional step that your attendees have to take for booking the ticket, each time the conversion rates get affected by 10% per additional step. In case, your in-house ticketing system calls for people to create an account, doesn’t work smoothly or look good, it is time to switch or upgrade without any question.

The above are some of the tell-tale signs that your in-house ticketing system needs to be overhauled. The experienced and experiential event agency actually follows these steps religiously prior to hosting any event.