You must have invested years of expense and time in its maintenance if you have built your in-house ticketing system right from scratch. But there may be chances that your system still is not meeting the needs.
Sometimes, to keep the event system up-to-date, you just need to invest more time and money. But most of the time your team is short of resources to pour into system maintenance let alone the technological improvements that are required to make your site advanced and competitive.
Here are some generic signs that tell that your ticketing system needs an overhaul.
- Times When You Can’t Connect to Other Top-notch Solutions – When it comes to putting up successful events, a ticketing system is just one piece of the puzzle. But you should always keep the big picture in mind and that includes your daily activity to operate impeccably. Under ideal conditions, the ticketing system that you device should be able to link up with your check-in system, your event app, promotional channels and other services like Survey Monkey and Google Analytics. This way you will get to know more about your ticket buyers and page visitors. You have to think of an upgrade if your system is not compatible with other technological solutions that you rely on.
- You Cannot Access the Data That You Need – Everyone knows that you are selling tickets but do you know anything about the people who are purchasing the tickets. If you cannot understand who your attendees are, how they are discovering your event and when they are purchasing the tickets, then you are losing valuable insights that can improve your ticket sales in a drastic manner. If your ticketing system is not able to collect data of your attendees then it is time to dig deeper. This way you won’t be able to compete or expand your business if you do not have a system that collects data in real-time and is easy-to-use.
- Your Ticketing System Keeps Breaking – One of the most obvious signs that tells that you need to switch and upgrade to a new system is when you are unable to run it. If your system is not running smoothly especially at the time of high-demand on-sales then it is natural that the potential attendees will be frustrated and they will show it on social media.
- Your Conversion Rates Are Going Down – There are lots of reasons that the percentage of page visitors who actually complete the registration or the ticket-buying process may decline. But a poor ticketing system really hurts the rate of conversion and it affects the system in the worst way possible. Every additional step that your attendees have to take for booking the ticket, each time the conversion rates get affected by 10% per additional step. In case, your in-house ticketing system calls for people to create an account, doesn’t work smoothly or look good, it is time to switch or upgrade without any question.
The above are some of the tell-tale signs that your in-house ticketing system needs to be overhauled. The experienced and experiential event agency actually follows these steps religiously prior to hosting any event.